Always Coming Home: Applying Force Field Analysis

"OOOOHHHH, OOOOHHHH, OOOOHHHH, OOOOHHHH, Can you feel the force?" - The Real Thing

"Always Coming Home: Applying Force Field Analysis as a Structured Approach to Eliciting Ongoing Organizational Contexts and Requirements for Flexible Learning" is a paper I wrote for ICICTE 2007 with Mrs Aurélie Owens of Cranfield University. It is due to see publication in the UCFV Research Review. This paper is about helping academic and professional university staff to engage with flexible learning. We will argue that flexible learning is, in Ursula LeGuin’s phrase, “always coming home” because transformations to flexible learning can never be complete. This notion suggests that flexible learning actually requires a constant personal and institutional commitment to change management and staff development. The paper features a tutorial on applying Force Field Analysis to drive staff development workshops to engage academic and professional staff in the personal and institutional changes heralded by flexible learning. It also includes reflections on the use of Force Field Analysis from a facilitator and a participant observer. This is an example of practice-based research, which enables professionals to make informed decisions about if, where, and when to use a particular method. As The UCFV Research Review is not a specialized educational journal, we will introduce flexible learning, its critiques and some of the burning issues which herald widespread change to individual practice and institutional structure in higher education.

Keywords: change management, flexible learning, force field analysis, institutional change in higher education, personal change, practice-based research, staff development, staff development workshops